Before you buy a diamond make sure you read and learn the 4 Cs basic's, all our diamonds are accompanied with a lab certification by GIA or other reputed laboratory and are conflict free, for Canadian diamonds a certificate of origin is also included.

The 4 Cs Basic

Perfectly cut diamonds sparkle with light, they reflect purity


There are many aspects of a finished diamond that are dependent on the diamond cut, and one should be somewhat familiar with these. The most important of these include: brilliance, fire, number of facets or proportion, symmetry, polish, desired weight, and the diamond's final shape.

The cut of a diamond is, the approach and results of cutting the raw, rough diamond into the polished, shining stone that most of us are familiar with. More specifically, cut refers to the effectiveness of a diamond in reflecting and refracting light.

When a diamond is cut too deep, light leaks out the bottom, brilliance is lost and the diamond will appear to be dark. When a diamond is cut too shallow, light leaks out of the bottom, brilliance is lost and the diamond appears watery, glassy and lifeless.

Whether your purchase is a gift for a loved one or for yourself, make sure you stop experience and enjoy the difference in superior craftsmanship. We specialize in exclusive and original designs.


Diamonds are normally thought of as sparkling, scintillating, colorless gems. It is this colorlessness that allows for the incredible and breathtaking play of light that we all have come to associate with the diamond. As you are probably already aware, the color of diamond is primarily dependent on inclusions and foreign matter within the diamond's crystalline structure. This foreign matter absorbs light, rather than allowing it to pass through unimpeded, thus giving some diamonds varying degrees of color.

In the normal range of the diamond color-grading scale, the more colorless a diamond is, the higher it is graded on the scale. In terms of pricing, diamonds with a higher grade will be more costly, while diamonds rating lower on the scale, thus having more color, will normally prove to be less costly. However, when a diamond has a great deal of color, or extremely high color saturation, it may rate the grade of FA or Fancy. These are the fancy grades of diamond color, and with these the cost of the diamond may actually go higher than the finest of the D grade of diamonds.

In order to establish which diamonds are which colors, diamond color-grading scales have been created. Most of these color-grading scales were not founded with any measure of scientific rigor. Today, there are far fewer diamond color-grading scale ranges from the colorless D to the highly colored Z. It is important to be aware that while most diamonds are graded on a scale measuring the varying degrees of their lack of color, or whiteness, this is not the only sought after type of diamond. There are those diamonds in which various colors are prominent enough to arouse desire for their rarity and distinguished characteristics.


Clarity is the measure of how clearly a diamond is able to allow light to pass through it, reflect off of it, and refract within it. This light quality is determined by a number of factors, one of which is the level of flaws, both internal and external. The internal flaws are referred to as inclusions, and the external flaws are known as blemishes with inclusions more often being the more detrimental of the flaws. All diamonds contain features, or flaws, such as mineral inclusions and fractures, and most flaws can be so slight as to have no effect on the diamond's ability to transmit and scatter light. However, larger flaws, and large groupings of flaws, can diminish the ability of light to pass through the diamond unimpeded. The location and coloration of the flaw has tremendous impact on the overall impact on the diamond's clarity. If a flaw is located near the center of the diamond, and is dark in color, it will often be more detrimental to the diamond's clarity than a clear flaw closer to the diamonds edge. Clarity is the one area where you will find that you can sacrifice a certain measure of perfections for the sake of cost, and still have a diamond that you will love and cherish. Clarity has tremendous impact on the final cost of the diamond, as it is one of the 4 Cs taken into account with the assessing of a diamond's characteristics, as well as determining a diamond's monetary value. A scale of clarity is used to assess exactly where a particular diamond stands within the world of diamonds. The grading system has been devised to measure the amount of imperfection within diamonds, based on size, location, quantity, color and nature of the inner flaws, or inclusions, when viewed under a magnification of 10x.

Inclusions need not be looked upon with disgust, however, as small inclusion, which detract negligibly from a diamond's clarity and brilliance, can serve as distinct markers for an individual that it is important to become familiar with the inclusions within your diamond, as they serve as the diamond's fingerprint. Knowing your diamond's distinct characteristics will allow you to properly identify your diamond should it leave your person, whether to be cleaned, to be appraised, or for any other reason.

The scale that is most commonly used to determine a clarity grade for diamonds is the GIA clarity grading scale. This grading scale runs from F to I. All diamonds of gem quality need to be graded on this scale in order for the diamond's value to be assessed properly. The scale runs as follows:

FL: Flawless
IF: Internally Flawless
VVSI and VVS2: Very Small Inclusions (two separate grades)
VS1 and VS2: Very Small Inclusions (two separate grades)
SI1 and SI2: Small Inclusions
I1, I2 and I3: Inclusions Visible

There is also a grade of SI3 (Small Inclusion 3), but this is used primarily by the EGL (European Gemological Laboratory), and is not recognized by the GIA (Gemological Institute of America) or the AGS (American Gemological Society).

The actual names of each grade are simple to understand. They simply reflect the amount of internal flaws (inclusions) and external flaws (blemishes or occlusions) visible to a trained professional diamond jeweler under a 10x loupe or magnification.


All precious commodities have a system for giving the weight of the items, and this is no different for precious gems such as diamonds. While the cut of a diamond arguably has the greatest impact on the overall desirability of a diamond, the carat has the heaviest impact on its pricing. This is due to the fact that carat refers to the actual weight of the diamond and it is a diamond's weight that is one of the primary indictors for how rare a diamond is. Simply stated, the heavier a diamond is, the more rare it will be and thus the more expense.

It is important to be aware that while the term carat refers to a diamond's weight, it doesn't refer to its dimensions or shape. The carat weight of a diamond can have an effect on its dimensions and shape, but neither the dimensions nor the shape is wholly dependent on the carat weight. For example, you could find yourself looking at two diamonds that look equal in size as you look down upon them. This does not mean that they have the same carat weight. However, a diamond can be cut to look larger than it is, through increasing its diameter and decreasing its depth, or through other cut techniques. The term carat is used to reference the diamond's actual weight, nothing more and nothing less.

Be also aware that while a diamond is priced in great part based on its carat weight, it is not simply priced on the whole diamond weight. Diamonds are priced on a per-carat pricing system. This means that if a diamond is 3 carats, the cost of the diamond is based on the cost of each carat in the diamond added together, also known as the total carat weight.


Round full cut diamond


Princess cut diamond

Cushion cut diamond